RESCUE TRAINING WEBSITE MAINTENANCE

Trident Rescue has a custom-made website on WordPress, built by another designer. They love the overall design and layout, but they need edits made often. Plus, there were some crucial errors on the site - poor mobile optimization, navigation was confusing, and they needed new pages for a new offering: Build your Own Boat and Trailers pages, which they know had huge potential to increase revenue!

After a few months of working together on maintenance, SMPL and Trident began working together on Search Engine Optimization. They needed to show up more in the search results using strategic keywords and layout edits.

Both maintenance and SEO work is ongoing monthly - maintenance edits for design tweaks and layout shifts feeds into an optimized site that makes search engines more likely to show the site in results. Our biggest edits were adding those important new Build your Own Boat and Trailer pages, implementing effective keywording on the most important pages first, with copy edits where necessary, and fixing the navigation to have a more natural, smooth, flow. 

Within the first 3 months of adding an SEO plan to the monthly maintenance, Trident's new user count rose by 16.4%. Their average position in the search results pages improved by 6 positions. Finally, their home page views on the search results pages increased by 194.8% - an almost 200% increase in organic homepage views within only 3 months!