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Learn a little about the process of creating an app from a small business owner who has gone through it already.

Metrics are important for website analytics. This evergreen list is always be updated and describes all the metrics you could ever need when tracking your website.

People love visually appealing patterns. Use these tips to make an on-brand, creative, appealing grid pattern on your Instagram or TikTok profile. These simple tips will make your page look even more professional

Struggling for content ideas? Use these 11 basic and super adaptable social media ideas in your business. Stick them in the rotation and use them when you run out of unique ideas.

Finding the right social media content is crucial for small business owners. If you're struggling, use these 3 questions to fix your process. Don't force a system that doesn't work for you!

Good marketers learn to know their audience better than their audience knows themselves. Use analytics, interviews, market research, and empathy mapping to get this done. 

Something about your company makes people buy from you. Find out what it is, and use that to speak to new customers!

Why you should balance your kinda-fake side with your 100% authentic self for sustainable, healthy, and professional social media habits.

10 unique social media ideas tailored for fashionistas, boutiques, and stylists to engage and inspire their audience.

Hey foodies, let's switch it up! From themed specials to food history facts, the world wants to see more unique and fun posts from the food service industry.