Location-Based Landing Pages

What exactly is a "Location-Based Landing Page"?

Have you ever took to Google and typed "doctors in [insert your town]"? Or "restaurants near me"? Location-based landing pages give a business the opportunity to end up on these search results pages - organically, not through paid ads. So what exactly are these? It's all in the name: the location is there for searchers and search engines to get answers quick, and the landing page is to show off what it is you do.

How do I know if my business needs Location-Based pages?

Chances are, your business can use a location-based landing page. These are great for service providers, but retailers and e-commerce stores can often find an easy way to implement them as well.

You Physically Go Somewhere:

construction
real estate
any in-home services: cleaning, pest control, lawn care
child or pet care
photographer
auditor
journalist
charter or transportation

Your Customers Come From Multiple Areas:

manufacturing
dev/design
marketing
child or pet care
healthcare: doctor, dentist, chiro
coach or instructor
accounting
virtual assistant
insurance agent

How do I implement them on my site?

Easy - build a template for one location you service then change the text and images to fit each of your other locations! The location serves as the main point, the keyword, the meta title, the URL. But be careful of keyword stuffing, which is a huge ding for a site's SEO. Meaning, make your keywords natural. Your copy should sound like you're talking to a human, not a robot. As much as SEO seems like it's just for search engines, the goal of a search engine is to give searchers what they want as quick as possible, so that searchers continue to use that specific search engine. Keep keyword implementation natural and organic,

Final tips on making Location-Based Landing Pages work for you:

Make it super clear to search engines where you want to focus on by putting only one location on a page. The more diverse your keywords are, the less likely you are to show up in the results.
Make sure these are places you actually do work. When we build these for clients, we start with places they currently service. Then, we move to the surrounding area and build out from there.
REAL PICTURES! There's nothing worse than thinking you found a nice local company that works in your town then seeing stock images of a random town . . . it immediately makes you seem more untrustworthy.
Use the location in your headings and scattered naturally throughout your copy.