If your business has anything to do with clothes or accessories, here are 10 social media ideas you may not have considered before. These ideas can work for individuals and stores. The idea is to become valuable to your audience, whether that’s because they don’t know how to dress, or they also love fashion and want someone to look up to, or they’re just bored and doom-scrolling. Providing interesting and unique information will encourage people to stay on your page longer.

1. Evolution of Fashion - Give a brief history of the history of fashion in general, or focus in on a particular style or article of clothing.

2. Least Favorite Era/Trends - List some of your least favorite fashion era’s (for example, early 2000’s) or trends (for example, barrel jeans). Be careful not to tear others down, but give your reasoning and opinions as to why you don’t love that fashion.

3. Favorite Fashion Trends/Eras - Reverse of number 2! What are your absolute favorite fashion trends and era’s, what styles do you wish would last forever. Think outside the box, and be honest! The more honest you are, the more excited you’ll get about making posts like this, and the more people will look forward to seeing it.

4. Styling Tips - For fashion-less people like me, these are lifesavers. Show how to style different pieces, from the most basic and to the most unique. You can split these up into “Beginner” to “Fashionista” categories, and anything in between, so that everybody knows which video would help them the most.

5. Fashion Styles Explained - What does boho mean? What’s old-money vs new-money? Show your audience what different styles are and show how you can take a basic outfit and turn it into different fashion styles.

6. Trend Predictions - Give your trend predictions, but try to go deep. Give reasonings backed in personal opinion, research, historical basis, psychology, color theory, or anything else relevant. Try not to just say “This trend is going to die out”, because all trends do.

7. Newest pieces available to you - Whether it’s from a haul or new inventory, show off the newest pieces in your stock. Style them to inspire others.

8. Inspiration/Fashion Icons - Let’s see who inspires you, the more obscure, the better. Introduce your audience to some underrated fashion icons you adore. Highlight where you draw your personal inspiration from and why it inspires you. 

9. Guilty Pleasure Pieces/Styles - What controversial piece or style do you secretly love? It doesn’t sound too controversial, but it’s oversized flannels for me. I usually pair them with leggings or sweats and get called either a lumberjack or hobo, so yes, it’s a guilty pleasure. 

10. Brand Comparisons - Is Gucci better than Chanel? I have no idea, but you might. Compare and contrast different brands. Why are some perceived as better than others? Who is the target audience for each brand, who do they appeal to, what style is their go-to?

A note for anyone who sells clothing: the key is not to try to sell too hard. Clothes are one of those products that it’s easy to buy on emotion, and often if you tell someone to buy it, that usually destroys their emotional impulse. Now, mentioning price or product location or how someone can purchase it isn’t selling too hard, so don’t avoid that. Just don’t try to pressure your audience into buying something. That might work sometimes, but more often than not, it alienates your audience and they feel buyers remorse.