FIRE SERVICE ECOMMERCE WEBSITE

Handy Hook had a site that was working for them, but needed an efficiency boost and professional touch. As the company grew and began selling more product in bulk internationally, they needed something that felt more permanent. What they couldn't achieve with Shopify - custom layouts (created efficiently!), business cost savings, and life on the website. 

It was also crucial that SMPL Design Co. built out the Resources section of the website, so customers could easily find what they were looking for. Warranties, Returns, and Patent information are the most important pages for their returning customers, while the product pages needed clean layouts and easy checkouts for new customers.

Although some of the changes are subtle, SMPL Design helped bring that professionalism to the Handy Hook site. The custom layouts gave a more established business appearance. Along with this, the URL's became cleaner, leading to easier navigation and that professional appearance.

Finally, the switch came animated image loads, a renewed color palette, and cost savings. That's right - switching from a big-name eCommerce platform to a redesign from SMPL Design Co. through Sitejet actually has led to yearly savings!